WESTERN HOLLYW D, Calif. вЂ” I noticed that every few minutes young women would walk into the foyer, dressed in flip-flops, T-shirts and tattered jean shorts, and then go through a radical transformation as I sat in the lobby of a drab office building here, waiting to be led up to the penthouse loft of Tinder, the fast-growing dating app.
Swapping down their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. After a 30-second wardrobe modification, they certainly were prepared with regards to their appointments at a modeling agency on the fl r fl r. Exact Same people two very different personas.
A brief elevator trip later on, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs as I sat in on a meeting with a group of Tinder executives. Just just What somebody wears, and also other artistic clues downered off in photographs, can inform a lot of various things about them.